A financial advisor email signature for everyone at the firm
Set the firm name, logo and disclosure footnote once. Advisors, registered reps and insurance agents each add their own name, designations and license number.
What to include
- Name with designations written as their bodies allow, such as "Jane Doe, CFP®".
- The member firm's name, shown prominently, and how it relates to any other business named.
- For insurance work in California, the license number beside or below the name or title.
- For a registered adviser, a statement that registration does not imply a level of skill or training.
- Direct phone, email and the firm's website.
What the rules say about an advisor's email signature
These are the primary sources, quoted or summarized. Your firm's compliance team has the final word on its own disclosures. Signatoro is not a law firm, and this is not legal advice.
- FINRA Rule 2210(a)(2): email "distributed or made available to 25 or fewer retail investors within any 30 calendar-day period" is correspondence; to more than 25, it is a retail communication (2210(a)(5)). FINRA Rule 2210
- FINRA Rule 2210(d)(3): all retail communications and correspondence "prominently disclose the name of the member", and reflect the member's relationship with any other business or person named. FINRA Rule 2210
- FINRA Regulatory Notice 15-50: the BrokerCheck link rule does not require the link "on each email or text message sent by a member firm or registered person to a retail investor." FINRA Regulatory Notice 15-50
- SEC Marketing Rule 206(4)-1(e)(1)(i): an advertisement is a communication "to more than one person" offering advisory services, so a one-on-one email generally falls outside it. The adopting release says a mass mailing customized with each investor's name is not one-on-one. SEC Rule 206(4)-1 (eCFR)
- Advisers Act Section 208(b): a statement that an adviser is registered is allowed "if such statement is true in fact and if the effect of such registration is not misrepresented." 15 U.S.C. 80b-8
- Form ADV Part 2 instructions: an adviser that calls itself registered includes "a statement that registration does not imply a certain level of skill or training." SEC Form ADV Part 2
- CFP Board: in an email signature block the mark reads "Jane Doe, CFP®", in capitals with no periods and the ® symbol, and never appears in an email address or domain name. CFP Board guide to the certification marks
- California Insurance Code 1725.5(c): a licensee includes their license number "in the emails the person sends that involve an activity for which a license is required." The Department of Insurance places it next to or on the line below the name or title. California Department of Insurance notice
Sources checked 2 October 2026.
One disclosure, worded the same on every signature
The firm writes its disclosure once as the company footnote on Signatoro, on the Up to 15 plan or larger, and it sits under every person's signature in the same words. Each person adds their own designations and license number on their own line. When compliance rewords the footnote, everyone gets their updated signature by email to paste, and an AI assistant that sends for the firm uses the new wording on its next send.
See it rendered
Line
Four lines, no picture. The default.
| Daniel Okoro, CFP® |
| Wealth Advisor, Halden Ridge Wealth |
| +1 415 555 0136 · daniel@haldenridge.com |
| haldenridge.com |
| Halden Ridge Wealth is an investment adviser registered with the SEC. Registration does not imply a certain level of skill or training. |
Best for any team and any thread: text only, so it reads the same in every mail app, on a phone and with images turned off.
Mark
Logo beside a hairline, or your photo if there is no logo. Company first.
 |
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Best for company-first mail, such as a firm, a brokerage or a shared inbox, where the logo should lead.
Portrait
Round photo, or your logo if there is no photo. Person first.
 |
|
Best for people clients meet in person, such as agents, advisors and recruiters, where a face builds trust.
Stack
One fact per line under an accent rule.
| Daniel Okoro, CFP® | |
| Wealth Advisor | |
| Halden Ridge Wealth | |
| +1 415 555 0136 | |
| daniel@haldenridge.com | |
| haldenridge.com | |
| Halden Ridge Wealth is an investment adviser registered with the SEC. Registration does not imply a certain level of skill or training. |
Best for long titles and several contact lines, kept easy to read on a narrow phone screen.
Compact
One line, for replies.
| Rachel Stein · Insurance Agent, CA license #0K12345, Halden Ridge Wealth · +1 415 555 0159 |
| Halden Ridge Wealth is an investment adviser registered with the SEC. Registration does not imply a certain level of skill or training. |
Best for replies and internal mail, where a full signature in every message is too much.
Make yours from these templates
Pick a template above or start from the one below. Change the details to yours and copy the signature into Gmail, Outlook or Apple Mail. It is free and needs no account.
Questions people ask
Does my email signature need my broker-dealer's name?
Do I need a BrokerCheck link in my signature?
Can I put "RIA" after my name?
How do I show CFP® in my signature?
Do I need my insurance license number on every email?
Is my email signature an advertisement under the SEC Marketing Rule?
Built into every signature
- A compliance footnote the owner writes once, shown under every member's signature.
- Logo and photo support, hosted so they show without attachments.
- A shared company footer - logo, layout, color, font, review badge and booking button - that every member's signature follows.